Demand has been exploding for brilliant, stunning natural color diamonds. The world of fashion and glamour has enthusiastically embraced them as THE look to have, and consumers have demonstrated they will come back again and again to buy these wonders of nature. No flash in the pan or short-term fad, natural color diamonds have been discovered and are gaining permanence in the mainstream jewelry industry. Representing a rare and exciting opportunity for every retailer, membership in NCDIA is your passport for a secure and profitable journey into this wonderful new world of natural color diamonds.

Sales Training
Jumpstart a Selling Spree—Make the smart choice and give your sales associates the information, selling techniques and rich language they need to sell Natural Color Diamonds with style and comfort ...more

Marketing Support
From national promotion events to in-store marketing materials, consumer research to local advertising, NCDIA is with you all the way ...more

Consumer Research
Just the facts, on what buyers think and feel About natural color diamonds. Things you need to know to to gain satisfied customers and profitability ...more